Hank Cherry Hooks Another Victory at the 2026 Bassmaster Elite

Hank Cherry, Fully Loaded Alpha® Pro Team angler, has added another major victory to his legendary résumé — capturing the 2026 Bassmaster Elite Series title at Lake Guntersville. Fishing with Alpha energy and relentless focus from first cast to final weigh-in, Cherry stacked up a stunning four-day total of 88 lbs, 11 oz, claiming the blue trophy and the $100,000 top prize.

Celebrating his birthday in championship fashion, Cherry fished some of the best bass of his career, edging out the field by just over a pound. Leaning into classic, old-school tactics, he relied on a tried-and-true curly-tailed chartreuse grub — a throwback bait that delivered when it mattered most and helped secure one of the biggest wins of his professional career.

This Guntersville victory marks another milestone in Cherry’s decorated record and showcases the experience, composure, and grit that define elite competition. From grinding through cold early conditions to sealing the deal with the event’s heaviest final-day bag, Hank reminded the fishing world why he remains one of the sport’s most respected competitors.

Congratulations to Hank on an unforgettable win — and another headline moment for the Fully Loaded Pro Team.

As a sponsored pro-angler, Hank continues to represent Fully Loaded and our Alpha brand with excellence — from his jersey to the Fully Loaded decals on his boat throughout the tournament circuit. His passion for fishing, work ethic, and competitive fire embody the Fully Loaded spirit, and we couldn’t be more proud to support him on and off the water.

Watch the Winning Action

You can catch the highlights and on-water clips from the 2026 Bassmaster Elite at Lake Guntersville — including select footage of Hank’s winning runs.