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WARNING: This product contains nicotine. Nicotine is an addictive chemical.

Fully Loaded Chew and Bassmaster Classic Two-Time Champion, Hank Cherry, Announce Addition to Fully Loaded Pro Team

Fully Loaded Chew continues to expand its investment into professional fishing


Akron, Ohio. January 21, 2022 – Fully Loaded Chew, a leading manufacturer of smokeless tobacco alternative products, and Hank Cherry, back-to-back Bassmaster Classic Champion, announced a new sponsorship deal that will showcase Hank’s commitment to assisting anglers across the nation quit tobacco.

Fully Loaded has agreed to a two-year sponsorship that will see Hank Cherry promoting its non-tobacco product line to bass fishermen across the country as he pursues his third consecutive Bassmaster Classic win.

“Hank Cherry is truly a titan in the bass fishing world, and when he approached us as an avid user of Fully Loaded products, we knew we had to work together,” said Ken Dawson, EVP of Marketing and Co-Founder. “We have seen explosive growth over the past couple of years and no other segment represents users of traditional smokeless tobacco like hunters and anglers. Our mission has been, and always will be, to help tobacco users transition away from harmful tobacco, take control of their health, yet still enjoy a timeless tradition.”

Cherry approached Fully Loaded Chew after discovering the effectiveness and his enjoyment of its products.  Fully Loaded Chew focuses on building sponsorships with fans who have a passion to continue the mission to quit tobacco and #SaveALip. Cherry joins an established Fully Loaded Pro Team covering a wide range of pro fishing leagues such as B.A.S.S, Bassmaster Elites, The National Professional Fishing League and others.

“Grizzly Wintergreen was a part of my everyday ritual. I’m talking probably five cans a week. My son starting really getting inquisitive about it, and I knew it was time for a change. So I tried several products to help quit and was just not satisfied. I found Fully Loaded, and five months later I’m still tobacco free.”

Cherry joins Fully Loaded’s pro team in partnership with Professional Edge Fishing, Inc., a full-service angler management, representation, and marketing company specializing in the outdoor sportfishing market.

About Fully Loaded Chew

Fully Loaded Chew was born out of a desire to create an enjoyable substitute for traditional tobacco products such as dip, chew and snuff.  Since its launch in 2017, Fully Loaded Chew has grown into a leading tobacco alternative assisting hundreds of thousands of people quit tobacco. Fully Loaded Chew is made in the USA, uses only 100% food-grade ingredients, and also allows the customer to choose from full-, half- or zero-nicotine products. With both long cut and pouches available in nine flavors, there truly isn’t a better moist tobacco alternative on the market. For more information on Fully Loaded Chew products, please visit

About Hank Cherry

Hank Cherry's father "created a monster" when he started taking him fishing at an early age. While Hank was also a talented baseball player, fishing was his real passion, and winning the Bassmaster Classic quickly became one of his life goals. Other priorities and financial hardships took Hank away from the sport he loved on more than one occasion, but something always drew him back.

In 2012, Hank, with his family's support, committed to fishing the Bassmaster Opens, in one last attempt to become a full-time tournament bass angler. That year, on Smith Lake, the good Lord blessed Hank with a win, a qualification for the Elite Series and a spot in the Bassmaster Classic, a tournament he nearly won. "The one that got away" would haunt Hank until sweet redemption came right around the corner from the tournament launch site on Lake Guntersville seven years later.

With the Lord's help and encouragement from wife Jaclyn and children Christian and Bella Grace, Hank led all three days of the 2020 Bassmaster Classic. At the final weigh-in, the Cherry family took a victory lap with the American flag and the 50th Bassmaster Classic trophy. The blessings continued in 2021 when the confetti dropped and Hank hoisted his second Bassmaster trophy, making him only the fourth back-to-back Bassmaster Classic champion.

Media Contact:
Fully Loaded Chew
Ken Dawson

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