Fully Loaded Partners with PGA TOUR Champions Golfer Scott McCarron
FOR IMMEDIATE RELEASE
Norton, Ohio — February 20, 2026 — Fully Loaded® is proud to announce a new partnership with 11-time PGA TOUR Champions winner and 2019 Charles Schwab Cup Champion Scott McCarron, bringing the brand’s ALPHA® Nootropic Pouches to the fairways and marking Fully Loaded’s premier expansion into professional golf.
The partnership unites two performance-driven brands built on consistency, preparation, and longevity. Widely respected for his disciplined approach to fitness and competition, McCarron has spent decades competing at the highest levels of professional golf. That same commitment to sustained performance aligns naturally with Fully Loaded’s mission to provide high-quality, tobacco- and nicotine-free alternatives for adult consumers.
“Golf is as much a mental game as it is a physical one,” said Ken Dawson, EVP of Marketing and Co-Founder of Fully Loaded Chew. “To stay at the top of the leaderboard, you need clarity and the ability to remain calm under pressure. Scott is a true professional and a legend in the game. His approach to preparation and tournament play mirrors the mindset ALPHA was designed for — clarity, focus, and calm. Having ALPHA represented on tour with a player like Scott is a natural fit.”
Professional golf is a game built on patience, precision, and routine — from the first tee shot to sinking the final putt. McCarron relies on consistent habits to stay sharp throughout long competition weeks, and ALPHA Nootropic Pouches fit seamlessly into that routine. Nicotine- and tobacco-free, ALPHA offers a discreet, spit-free option designed for adult consumers seeking a cleaner alternative that supports mental focus and composure on and off the course.
“I spent years using tobacco and nicotine, and eventually I wanted an alternative that fit how I take care of my body today,” said Scott McCarron. “When I tried ALPHA, it stood out right away. It fit naturally into my routine, and I liked knowing I was putting something better into my body while keeping the familiar pouch ritual. I reached out to Fully Loaded myself, and once I started sharing it with guys on tour, the response was overwhelmingly positive.”
As part of the partnership, the ALPHA logo will be featured on McCarron’s hat throughout the PGA TOUR Champions 2026 season, bringing the brand’s performance-focused message to golf’s biggest stages.
McCarron joins the Fully Loaded Pro Team as the brand continues to expand its presence across professional sports and outdoor lifestyles. By partnering with athletes who authentically support a tobacco-free lifestyle, Fully Loaded demonstrates that adult consumers can maintain familiar routines while prioritizing better habits and performance.
About Alpha Nootropic Pouches
ALPHA® Nootropic Pouches are a line of 100% nicotine- and tobacco-free pouches designed to support focus, clarity, energy, and daily mental performance in a discreet, modern format. Made in the USA, ALPHA pouches are sugar-free, spit-free, and built to fit seamlessly into active routines—offering adult consumers a clean alternative to traditional tobacco or nicotine products.
The ALPHA Nootropics lineup includes multiple formulas designed for different performance needs. ALPHA supports focus and calm for everyday use, ALPHA Fuel provides clean, sustained energy and mental alertness without relying on energy drinks or coffee, and ALPHA Mushrooms features an adaptogenic functional mushroom blend to support cognitive balance, resilience, and overall wellness. Together, the ALPHA portfolio delivers a non-nicotine pouch option for every lifestyle—whether on the course, at work, or on the go.
About Fully Loaded Chew
Founded in 2017 and based in Norton, Ohio, Fully Loaded Chew is a leader in the tobacco-alternative market, helping hundreds of thousands of adult consumers move away from traditional tobacco. The company offers a full range of satisfaction-driven products, from traditional tobacco-free dip and pouches to the performance-focused ALPHA line.
Learn more atfullyloadedchew.com.
About Scott McCarron
Scott McCarron is one of the most consistent competitors in professional golf. With 11 PGA TOUR Champions victories, including a Senior Major, and three PGA TOUR wins, McCarron reached the pinnacle of the sport in 2019 as the Charles Schwab Cup Champion and PGA TOUR Champions Player of the Year. He remains a leader in golf fitness, mental performance, and professional longevity.
Media Contact:
Fully Loaded Chew
Ken Dawson
ken@fullyloadedchew.com
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
